One of the most popular forms of advertising to day is the Internet Banner Advertising. A banner is nothing but graphic image that is displayed on the website and a link is provided to your website from the graphic image so that the visitor clicking on it is automatically redirected to your website.
The contents of the banner advertising are products, services provided by you or even another website. At times such banners are also used to show some topic of specific interests or current burning issues.
The present trend in the market is to display the banner at the top of the web page. Ordinarily free banners are not displayed in web advertising pages side by side with the paid banners. The paid banners always get the priority in display. Space for display of banners is sold by impressions and at times it is also sold on the basis of the click thru by the customers.
A new type of banner display is currently catching with online advertising media. In this type a host of small banners are shown at the side of the displaying web page. However, such banners are sold by click thru only which means the payment is charged on the basis of clicks made by the visitors. But this type of advertisement gives you less scope to include contents due to want of space.