When working with web design, you have to have a powerful and useful domain name. You need a name that people will connect immediately to your business and then stick in their minds forever. While there are multiple things that you need to consider, we wanted to hit on the most important.
- Price – If the perfect domain name for your web design is not available, you will need to choose something else. However, you may find that someone owns the very name you want, but for a price. Weigh all factors to see if the price would ultimately be worth paying.
- Generic versus Brand – In some instances, choosing a generic domain name would be fine but if you are in a competitive arena such as ecommerce or internet marketing, you need a name that will make an impact. For generic, you would go with a name that has something to do with the industry whereas with brand, you would have the actual name of your company or product as the domain name.
- Length – Sometimes, people think long domain names are better but this is not always the best choice. Although you have up to 67 characters for a name, keep in mind that customers need to remember it so keeping it shorter is usually easier while reducing the number of mistakes when being typed in.
- Hyphenation – While hyphenated domain names can work, often people forget where to hyphenate, meaning they get frustrated and stop trying to find your site. Additionally, word of mouth is huge in promoting a website so you want the domain name to roll freely off the tongue, not become tangled up with hyphenations.
- The End – The ending of domain names come in many different forms such as .com, .net, .org, .gov, and so on. There is a simple rule to follow when choosing the end of your domain. If you offer a product or service to the community, you can actually go with what is known as a country, state, or even city specific name. A great example would be web design in Manchester where you would have the domain name, ending with .co.uk. The majority of online businesses would have .com, government sites end with .gov, many medical organizations have the .net or .org, non-profit organizations use .org, and educational sites go with.edu.