Are you wondering why your site always features in the last page of a search result? Are you worried about the poor performance and ranking of your site? Then its time to learn how the page ranks is allotted to sites during a search by a web search engine.
When ever a keyword is used for a search then the search engine checks for sites which give positive responses to the keyword then it sort all the web pages according to the number of positive responses that a search engine gets. Depending on these responses the search engine includes the site in its search results. And before displaying the results it sorts all the websites and assigns ranks depending on the traffic in the site.
The method of including the keywords of increasing the page rank is a part of on-page SEO. The off-page SEO deals with the number of links which are referring to a particular site. For increasing the number of reference you need to find a partner with high PR link pages so that they can feature your link in their website and vice versa. This will increase the ranking of a page.
The link verifier tool can be handy tool to check whether a partner features your links on their sites. You can constantly check the rank of your page using page rank checker tool this tool will let you check the rank your site. So, know the current performance of your site and take the necessary steps to improve your rank.