In your quest for success in your Internet Advertising campaign you must appreciate the importance of the target group of audience. Commercial products and services are normally meant for the target group. For example, if you are selling sports products it would be the sportsmen and sports lovers that would be your target group of audience.
Similarly, if you are providing legal consultancies, it would be the people involved in litigation or seeking advice to start one, who would be your ultimate target.
Receiving attention would be your first objective with your target groups. For this your Banner Advertising should run on as many sites as possible. However such advertising will cost you money. So it will be better if you select those sites that are viewed by huge number of viewers. The larger the group of viewers, the greater would be your chances of covering more of your target groups. Sites that are optimized on the search engines should be your prime target for such advertising.
However Online Advertising is not all about the CTR only. It is important to find out what happens after the click. When one thousand visitors visit your site without buying any of your products or services it does not mean anything for you in terms of promoting your business. You have to ensure that your site contains such contents that will encourage the visitor to buy some of your products or obtain your services.