Are you finished with your on-page optimization and still don’t know why you don’t rank in search engines? There is a simple solution, get some good links and rank better. Link building is considered an important search engine optimization factor because the most search engines like Yahoo, MSN and Google consider your links as your popularity factor. If you have more back links pointing to your website, the easier it would be for you to rank for a particular keyword.
It is not only the number of links that count for ranking, quality of a links is also important. For Example: Let us consider two websites, website A and website B. Both website are targeting similar keyword let us suppose it is “Green Widgets”. Both websites undergo a link building campaign and website A acquires 10,000 back links and B acquires 12,000 back links in a given period of time.
How can quality be more important than quantity? If links acquired by website A are more better or we can say powerful than back links acquired by website B then website A would rank better for the keyword “Green Widgets” that is because website A is more powerful that website B, even though it has a lower quantity of links. Conclusion is, more powerful a back link is the better it would help you to rank. If you are planning to get back links for your website, I would say getting more quality links would be way better than getting poor quality back links.